Field Notes: Land & Expand Customers Effectively

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For many companies, landing & expanding customers is the only path to profitability. With the rise of SaaS and reoccurring revenue complex sales modules, pressure is now placed on the organizations (complex sales, customer onboarding and customer success teams) to get, keep, and grow revenue on their customers. This modern and continuous model is a challenge for many of these teams and will be the difference between success and failure.

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